About Me

About Deshaun Knox

I've been obsessed with roller coasters for as long as I can remember. There's something about the engineering, the precision, the way a perfectly designed coaster makes you feel—it's art in motion.

As a coaster enthusiast, I've collected the usual stuff: pins, shirts, magnets. But I wanted something different. Something I could wear every day that celebrated what I love about coasters without being just another piece of theme park merch.

This brand started with one idea: What if I could capture the iconic design of B&M track—those rails, that spine, the engineering that coaster fans instantly recognize—and turn it into wearable art?

Each piece is handcrafted in sterling silver and made to order, just for you in Switzerland. No mass production. No cutting corners. Just quality jewelry for people who appreciate the artistry of a perfectly engineered ride.

Whether you're at the park, at home, or anywhere in between, you can carry a piece of what you love with you.

Welcome to the world of Deshaun Knox.

—Deshaun